30-40%
Water wasted every season on unoptimized irrigation
+150,000
Irrigated farms eligible in Tunisia alone
~85%
WhatsApp penetration among Tunisian farmers
Olive
Irrigation and fertilisation adapted to each stage: flowering, fruit set, oil accumulation, and harvest.
Date Palm
Precision water management for bunch development and ripening, adapted to arid and semi-arid conditions.
Pistachio
Stage-based advisory covering dormancy break, flowering, shell hardening, and maturation, with heat stress and sirocco alerts.
How It Works
1. Onboarding
Farmer registers via WhatsApp. Farm data collected once: crop, soil type, GPS, irrigation system.
2. Weather Fetch
Real-time meteorological data retrieved daily per farm via GPS coordinates.
3. FAO-56 Calculation
Evapotranspiration, crop coefficients, and soil constants processed automatically.
4. Daily Delivery
Personalized advisory sent every morning at 06:00 via WhatsApp in Arabic.
Built on Agronomic Science and Modern Infrastructure.
FarmOptima’s engine is built on the FAO-56 Penman-Monteith evapotranspiration model: the global gold standard for irrigation science. Real-time weather data is processed daily per farm. The automation stack runs 24/7 on a dedicated server, integrated with the WhatsApp Business API. A machine learning pipeline is in active development, targeting the first genuinely MENA-specific agronomic AI dataset: 100 farms and 365 days of daily precision data.
Our Stack
FAO-56 Penman-Monteith / Open-Meteo Weather API / WhatsApp Business API / n8n Automation / Google Sheets / Python PostgreSQL (in development)
A Large, Underserved Market.
+150,000
Irrigated farms eligible in Tunisia alone.
+340,000
Olive farms in Tunisia: largest in Africa.
30u201340%
Water savings per optimized farm per season.
~85%
WhatsApp penetration among Tunisian farmers.
Scalable Revenue Model.
B2C Subscriptions
Monthly plans from 40 DT to 120 DT per farmer. Collective rates available for farmer groups (GDA). Target: Tunisia, then MENA.
B2B API u2014 Year 2
Agronomic intelligence as a service: sold to institutional clients including agricultural banks, insurers, input distributors, and public agencies seeking data-driven decision support for irrigated agriculture.
MENA Expansion
Following successful deployment in Tunisia, FarmOptima will expand progressively across the MENA region: targeting markets with large irrigated surface areas, high WhatsApp penetration, and strong food security agendas.